Home Video Marketing

Video marketing is still one of the hottest marketing options online today, home video marketing can create a real profitable income online . One of the hardest aspects people can face is determining what to  make their video on.

When looking at marketing a product, it can be difficult. This is when some people will notice home video marketing one of the best ways to go. Online video sites pay for the bandwidth for the videos you upload, and most sites host the videos as long as keep the video online.

So once you’ve made the small initial cost of making the video, it can pay off for months or even years without any additional cost! However, the individuals may not know about how to go about doing this successfully. This can be the time the individuals need to know about doing the proper research before recording, creating and editing the video, and properly marketing this to get the views people need to have.

Doing Proper Keyword Research for your Home Video Marketing Business

This can be obtained only by doing the proper keyword research on the information people want or need. Reviewing the SEO process others have used to get their videos up to the number one ranking should also be in mind after you have chosen your keywords.

By doing this hard work first, you can avoid the stress of spending days or weeks creating videos to find out that no one want to watch them or they may show up in the search engine but no one is looking for what you just created.  Here is a quick video to explain how to get top Youtube and Google Rankings

After you have done your research you might want to find out some characteristics of profitable videos by watching some videos online that were successful here are some that I have find to be very profitable.

Characteristics of Profitable Videos

• Demonstration Videos – Sometimes company’s don’t demonstrates there product to their customers this can leave a door wide open for you to just give a 5 min. or less demonstration of the product or services.  Just showing people who a product works or just showing inside of the product can have a powerful impact on customers.
• Proof Videos – Showing proof of a sale or profits is another great way to create a video. I have seen some video with thousands of views just for show proof of the income they were making.
• Tell a good story – Readers online can always relate to a real story
• Make it shareable – Readers want to share and interact with content online so make sure your video can be share to facebook, twitter, e-mailed, linked, and embedded on blogs.

Creating and Editing home video marketing videos

When creating videos always try to solve a problem that the visitor is have this can produce great results a place I like to visit is yahoo answers thousands of people go there to get answers to their problems all you have to do is pick a topic that haves a lot people talking about it and try to solve that problem for then in a video.

Another important factor in creating videos is writing a description or caption for your video this is also important because search engine can read this content and find out where to put your content. Always try to be short and direct to the point you don’t want to lose your viewers’ attention. Here is a few options you can use to capture your video

1. Camcorder

2. Digital Camera with  Video Recording

3. Webcam on a Computer

4. Screen Capture Software

5. Cell Phones with Video Capture

6. Jing

Proper editing can be time consuming, if you are new it probably would be best to let a someone else tackle this problem for you because you time is valuable and also you can’t be the best at everything, but it is the best way to make the production look professional.

So what are some things you need to edit your videos video editing software there some free and paid versions that I have used in the past. Again this is a nice spot to place your video and as always, be descriptive. However, don’t forget to put a link inside of the description this can cause you to lose sales usually people like to click a link to check out what you just describe to them.

Free Video Editing and/or Capture Software

• Windows Live Movie Maker – is software for adding editing and sharing video, photos, and audio. You can Add text, transitions, effects, and more.
• Apple iMovie – software for editing video, audio for mac users
• Jing – free screen capturing software that can captures anything on you see on your computer screen, alike an images , videos up to 5mins, and lets you share it

Paid Video Editing and/or Capture Software

• Camstasia – is a screen recording and video editing software that is great for making video to marketing your product or service online.  Coding of the videos can also can be place on your website.
• Adobe Premiere –  Professional Video editing Software for pc users
• Sony Vegas – Professional audio and video production
• Final Cut Pro – Professional video editing software for mac users

Marketing Your Home Videos to the World

After the production is completed and online the you should use a variety of methods to start marketing your videos. Some of the methods available to use will be having the proper SEO carried out, like adding backlinks to your videos, making sure your videos are shareable online, keywords in the video title, but also using the social media. When this is done, the individual can start to gain quite a bit of traffic to the video and this may lead to an increase in the number of sales of the product being pitched.

Having the chance to market products from the comfort of home is an item that many individuals enjoy doing. However, some people will not be able to write effective sales copy and may have to turn to the home video marketing option.

Conclusion

This is the opportunity to use video marketing to get the results you’re looking for online. These were a few tips of how to get your home video marketing business up and running and begin earning an extra revenue.  These steps included looking at the keyword research before creating your videos, editing properly using video editing and screen capturing software, and marketing the video to ensure proper views are gained I hope it was helpful.

This was a brief overview for more detail information on home video marketing contact me at [email protected] if you have comments are suggestions please let a comment.