Regardless of industry your can benefit from joining Linkedin Groups, it is imperative that you be on LinkedIn as part of your marketing strategy. The fact is, for many marketers and entrepreneurs; there are still a few more aspects on LinkedIn that can deliver more benefits than just setting up a profile.
So, how do you tip into LinkedIn platform?
Make use of the group tool. What many people do not realize is that LinkedIn groups are the quintessence of the platform. By tapping into the groups tools, you put your career or business on the path to becoming a connoisseur of your field and industry. But what works and what doesn’t when using LinkedIn groups? What’s more powerful, posting, following or engaging?
Here are 5 benefits of utilizing LinkedIn groups
1. Choose Relevant groups To Join
Begin your campaign by researching current groups before joining a group. Leverage the search groups bar to help you find a relevant group. Always sort the groups at your disposal. Note that there are open and closed groups; closed groups require approval from the group administrator whereas open groups don’t.
Choose a group that not only fits your niche but will deliver optimum results. After picking a group, get a grasp of its climate in order to be able to create relevant posts. Getting familiar with the cultural norms of a group will make it faster and easier to make connections.
Also make sure you are following Linkedins Group Limits
Group limits for members:
If you are a member you can own or manage 30 groups at one time and be a member of 100 groups.
Group Limits for Group Admins:
Their can be only one group owner and only 20 managers of a group and only 20,000 members to a group.
2. Post, Engage & Follow Up The Right Way
One of the main reasons LinkedIn groups are shortchanged is spammy self-promotional content posted by group members with the intent of generating traffic for their sites. Posts and discussions are the life force of LinkedIn Groups.
In addition to maintaining relevance in your posting, try to engage the audience by asking questions and providing valid comments. Great posts will generate buzz around your content presenting you with an opportunity to showcase your expertise as well as your authority within the group.
3. Provide Value
One way to utilize LinkedIn is to be patience and provide value to the group, trust me people will start to notice you and want to communcate with you once you show them you are a person of value and know what you are talking about in your niche.
So now that you know what to do in a group lets talk about what not to do in a group. One that is common for people to do is to just start posting their links providing no value to the group rather than posting your link in a group and start to became a nuisance, take it slow. Don’t go around and about adding market pitches and messing up discussions.
How about make a concise introduction after joining the group and cultivate connections through smart interactions.
With a little effort, LinkedIn groups can yield tremendous benefits.
4. Communicating with Group Members
Did you know that you can send up to 15 free messages to other group members each month in Linkedin Groups. The group limit of just 15 messages per month is set for groups that you are apart of only not for any group on Linkedin.
This alone is absolutly and excellent reason to join targeted groups on Linkedin to build valuable connections with other members.
Relationships are the key to getting your next client and groups are the one way to gain access to your audience.
5. Get Answers to Your Questions
Another benefits of joining linkedin groups is you now have a network of targeted people with knowlegde of your prolem that can provide suggestions and paste expericences that can help you with now.
Its always better to get answers from people who have already experience this similar circumstances.
Well I hope theses tips have shown you that Linkedin group can be a great benefit to the growth in your business. Making awareness of your skills an what you can offer to clients is one of the most important thing you show your audience online. Join the discussion on LinkedIn Group
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