Creative direct mail ideas can have a very positive impact on your business and keeping a step ahead of your competition. Each day is becoming more and more challenging daily online for Small Micro Business Owners to compete, fortunately there is offline option like direct mailing, more and more small business owners are adopting the use of direct mails to advertise and market their products and services.
Direct mailing can be in the form of flyers, brochures, postcards or business cards and much more that states in full detail about your business and credibility. Advertising to a broad audience like TVs, radios or newspapers can be costly and not targeting an exact audience, direct mailing emphasizes on advertising your business exactly to your potential customers and also offer privacy which you can reach your customers without your competitors knowledge and also allow your customers to see your message without distractions.
You get to target potential customers geographically by neighborhood or demographically by income, age, ethnicity and so on or a mixture of different criteria. As a result, the response can be easily tracked, allowing you to compare them and giving you a better understanding and observation of which area of your market you should improve on. List of Creative Direct Mail Ideas for Individuals and Small to Micro Business Owners.
- 3-Dimenical mail that pop-ups can get quick attention of the customers.
- Adding a voice call-to-action into your direct mail.
- Including a sample product with a survey form.
- Placing a DvD into the mail with a presentation of your product or service with a hyperlink that directs the customers to your website or blog.
I hope these ideas can be your mind open to new and creative ideas for direct marketing. Direct marketing can allow you to control your advertising and marketing budget, by knowing your mailing size (based on pieces) and the frequency of mailing. Not only that, they are much more discreet compared to other form of medias such as newspapers and television, that shows your special offers to your competitors I think no small or micro business owner wants to give their marketing strategies to their competitors. Because of this, small or micro business owners should consider direct mailing as one of their method to market and create awareness to the public on what they are selling.
Keep in mind that direct mailing may not hit home run on the first try, and that’s why you should conduct some research and look out for ways to make your mailing end result look more intriguing and attractive for your clients. Over the time, with experience and trials, results will become predictable, and as soon you start to expand more of your efforts, your creative direct mail ideas for advertising and marketing will make you a full-time income online. If you like this post check out the business ideas for college students.
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If you have any creative direct mail ideas that you like to share post a comment below.
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