Facebook is one of the most successful social media site on the planet starting in 2004 form a Harvard dorm room to over 750 million active users worldwide has become one of the go to advertising places online. Fortune 500 Companies to mom and pops small business owners are advertising daily on facebook to acquire new customers, or increase awareness of their business, so how can you get traffic from facebook to your business I’m going to give you a few ideas how you can get traffic to your business today.
Many business owner are now advertising their facebook pages on cable commercials more than their own website you might ask why is that well it’s because of the traffic that facebook is getting and the amount of time that visitors spend on facebook.
Facebook is now #2 on the alexa.com ranking getting more traffic than youtube.com and yahoo.com two of the biggest websites in the world.
Also visitors are spending over 700 billion minutes every month on Facebook and its increasing, go where the traffic is at.
5 ways how to get traffic from facebook to your business
1. Facebook paid advertising – With over 750 million active users Start a facebook ad campaign can drive thousands or even millions of customers to your website or blog, the first thing you want to do is set a goal for your business whether its increase awareness of your products, services, brand or to acquire new sales.
The next step is to know your audience you targeting is it male or female, do they have children, or are they college educated, are they a certain age range do your audience have a certain topic that they all have a interest in this is very important information to consider when creating your ads.
After you have identified your audience to target it’s now time to create your ads. Your ad should have a title and body that capture the attention of your audience, and an image that is clear, easy to spot and directly related to your content. You’ll also need a destination URL to direct your audience to your landing page. This can prove an excellent way to capture targeted leads for your business if you have your own product or service. Even affiliate marketers can advertise on facebook to capture leads or increase sells you can make an full-time income through Facebook paid advertising. Avoid costly advertising mistakes with facebook please visit: Facebook Ads Insider by Amy Porterfield.
2. Create a Facebook Fan page – Creating a fan page is a one way how to get traffic from facebook to your business. Capturing target lead through your fan page and following up with a series of email to promoter product or service to the people that visit your page is still one of the best ways to market online. This works well if you offer some of value like a free eBook or information they want or need. If the information is good it could go viral online people will pass your value information to others who need it.
3.Facebook Marketplace – Facebook Marketplace was first introduced in May 2007 as a way for people to post classified listings on the site. Facebook Marketplace is now powered by Oodle. This is great for ecommerce sellers who have a physical product or service you can buy, sell or even give away simple products or services to people Oodle is an expertise in online classifieds.
4. Create a Facebook Group – Once some has join your group they can invite others to join your group creating a viral affect. Creating targeted groups on facebook can also have a higher response rate when you send your messages because everyone is looking for more of the information on that topic. With groups you also have the option posting discussion topics, photos, videos of your business, and links to your websites or blog were everyone on the group will see your posts. You can also send invitation to all of your contacts in your Google Gmail, Outlook, and Yahoo Hotmail another great way to get the word out about your business. If you like you can take a look at my group that I create on facebook its called Growing Your Business with Internet Marketing .
5. Facebook Event – With webinars becoming popular by the day over the internet, creating a events for prospect to attend a webinar can increase visitors to your website or blog. This is also a great way to build a targeted list.
If you need more information on facebook advertising please watch the Webinar Center where you can watch free on-demand tutorials on Facebook Ads and Facebook business solutions. The tutorials run about 15-20 minutes long. These videos should help improve your ads and performance. You can get started here http://www.facebook.com/adsmarketing/index.php?sk=webinarcenter
image credit: flickr.com
Additional Resources
Facebook advertising guidelines and policies
http://www.facebook.com/ad_guidelines.php
learn how to add you can make your website social plugins
(the “Like” button on your website) visit:
http://developers.facebook.com/plugins
To create a Facebook Page visit:
http://www.facebook.com/pages/create.php
53 Comments
Dennis O'Brien
October 10, 2011Hi Anthony
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