Optimizing a blog for search engines is one of the best ways to get plenty of visits. While search engine optimization is not a substitute for writing high quality content, it is very important. Good quality content and good search engine optimization techniques ensure that a blog will be noticed by search engines and humans alike. Following are seven ways to optimize a blog for the top 3 search engines:
Do Keyword Research:
Doing keyword research is very important. By knowing which keywords people are most likely to type into a search engine, one will know which words and phrases to use prominently when writing a post. It is also important to identify how much competition there is for certain keywords. In the case of some keywords, the online competition is huge. It is often a lot better to find keywords that appeal to a niche market. By doing so, one is more likely to get good traffic and not have to try to compete with millions of blogs on the same subject.
Title Tags:
Title tags are very important. These small tags tell a search engine what the blog post is about. While many writers put their keyword as the title, this is not always advisable. However, the keyword should be as near the title tag as possible, while still being grammatically correct.
Content:
Writing content that captures your audiences attention is one of the most important parts of blogging. A good practice to do is to look for the wants and needs or problems your niche market is having and solve that problem. Also it should appeal both to readers and search engines alike which can be difficult to do at times. The content should contain the keyword phrase. In addition, the keyword phrase should also be used in the first paragraph of the article.
Images:
Most people do not realize that adding an image can help a blog to receive higher ratings. However, it is quite simple to optimize images that are posted on a blog. One has three opportunities for doing so. The file name should contain the keyword, the title of the photo should contain the keyword and one should put alt (alt=”whatever the keyword is”) in there as well.
Link Building:
Link building can do wonders to enhance a blog’s search engine ratings. There are three ways to go about link building and all three are very important. Outbound links are links from your blog page to another website. If these links are clearly related to your blog and contain keyword phrases, they will establish your blog as a good source of information. Furthermore, search engines like it when blogs contain outbound links.
Inbound links are links to your blog from other blogs. One of the simplest and easiest ways to get these is to comment on blogs with a similar topic but make sure they are a dofollow blog. For instance, if your blog is about dieting, look for other dieting blogs. Leave insightful, relevant comments on these blogs, together with the link back to your site. Note, however, that for this to be effective, the comment must be meaningful. No one wants to read a blatant advertisement. However, a meaningful comment that shows you know what you are talking about and have useful information to share will do wonders to up your search engine ratings.
Google Webmaster Tools:
Google Webmaster Tools enable one to analyze how his or her site is doing. One can see at a glance, which posts or pages get the most visits. Google Webmaster Tools also allow one to see which keywords are the most popular. Signing up for this is free and can be used in conjunction with Google Analytics to see how well a site is doing and what should be tweaked or changed.
Bing Webmaster Tools:
Bing is one of the top 3 search engines. Signing up to Bing Webmaster Tools is free and easy. Bing Webmaster Tools work in much the same way as Google Webmaster tools, but it can provide one with further insight into how to optimize the blog and get a higher ranking.
When optimizing a blog for the top 3 search engines, one should also bear in mind that it takes time for a site to gain popularity. While a good webmaster will do all in his or her power to optimize the site, it is also important to be patient and give the site time to grow. However, search engine optimization has been proven to dramatically increase a blog’s ratings. Optimizing a blog for will enable you to get more traffic than otherwise possible.
If you would like to add more great optimization tips or found this to be helpful to you please leave a comment
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